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J.C. Penney Losses Snowball

The bill for J.C. Penney Co.'s first year under Chief Executive Ron Johnson is in, and it's about $4.3 billion.

That's how much sales at the department store chain dropped in the 12 months after the former Apple Inc. executive cut back on discounts and rolled out a plan to fill stores with dozens of branded boutiques.

Declines worsened through the year, with sales down 28.4% from a year earlier in the fourth quarter, which spans the crucial holiday selling period. The company reported a fourth-quarter loss of $552 million, its worst of the year, and held $930 million in ...

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J.C. Penney Losses Snowball J.C. Penney Losses Snowball Reviewed by M. Amaar Tahir on 6:17 AM Rating: 5

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