TIL Mars, Inc. refused to let Universal use its M&M products for the 1982 movie "E.T." because they found the E.T. character to be terrifying and ugly. Hershey agree to have Reese’s Pieces be used in the film, which boosted company profits by an incredible 65% during the film's release.
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Submitted February 28, 2019 at 11:46AM by TrendWarrior101 https://ift.tt/2Sx8P3B
Submitted February 28, 2019 at 11:46AM by TrendWarrior101 https://ift.tt/2Sx8P3B
TIL Mars, Inc. refused to let Universal use its M&M products for the 1982 movie "E.T." because they found the E.T. character to be terrifying and ugly. Hershey agree to have Reese’s Pieces be used in the film, which boosted company profits by an incredible 65% during the film's release.
![TIL Mars, Inc. refused to let Universal use its M&M products for the 1982 movie "E.T." because they found the E.T. character to be terrifying and ugly. Hershey agree to have Reese’s Pieces be used in the film, which boosted company profits by an incredible 65% during the film's release.]()
Reviewed by M. Amaar Tahir
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